The Kingdom has spent large amounts to secure involvement in global sporting events, part of efforts to present Saudi Arabia as a newly business-friendly, forward-thinking nation
It has invested1.5bn in high-profit international sporting events in a bid to bolster its reputation
including:
- $145m in a three-year deal with the Spanish football association.
- $15m in appearance fees for a single Saudi Arabia international men’s golf tournament
- $60 million alone on the Saudi cup ( the world’s richest horse-racing event)
- $33m to host the Saudi Arabia masters snooker tournament in the kingdom.
- $100m for the boxing match known as the “clash on the dunes” between Andy Ruiz Jr and Anthony Joshua in 2019.
- Along with, kingdoms $650m ten-year formula one.
And there are far too many other sports in which Saudi Arabia has invested.
eventually, “The kingdom is proud to host and support various athletic and sporting events which not only introduce Saudis to new sports and renowned international athletes …
but also showcase the kingdom’s landmarks and the welcoming nature of its people to the world,” said Fahad Nazer, spokesperson for the Saudi Arabia embassy in Washington.
written by: Rasha Mustafa makhdoum
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